In 1996, we have started with the distribution of BABA suites and Jeans. We have reduced the wholesale distributor and started the retail distribution when the financial recession aroused in 1999. When we started matching blouse material collection, we had taken the material as bits. In the bit also, there will be only one colour in the rolls of 50 pieces. If we need to take the material as rolls, it required huge capital investment.
The trending shades will go fast and there will be a huge collection of dead stocks resulting in heavy loss to us. We got a new idea of taking the rolls of different shades of colours, cutting in pieces and then provide number to each piece and then started distribution since 2001 with a new brand name of “Sonali”. Now we have our agencies in four districts with 340 satisfied customers and aim to spread our network allover Kerala.